Facebook vs. Google: The battle for the future of the Web

The battle for the future of the Web

google-plus-vsfacebookWhat a day. In the space of a few short hours, Google+ wrenched open the floodgates, allowing anyone to sign up for the fledgling social network — while Facebook retooled its News Feed so you won’t miss any of your friends’ vital updates.

Google+ managed to out-announce Facebook by a wide margin. The search giant offered a slew of new Google+ features, such as turning Hangouts into a bonafide broadcast platform. The search giant even added — you guessed it — search to the service.

For those of you not in Google+, which is most of you, this is a very big deal. Google+ has, by some measures, almost 20 million users and no way of finding anything. I have no idea why Google waited to introduce search until Google+ was out of the hands of Google’s more trusted web cognoscenti’ audience. We could have debugged it for them. The company also managed to bury the lead, putting the fact that registration for Google+ is now open to the masses near the end of its announcement.

Facebook took one look at what Google was doing with the only social network that can really challenge it, and jumped. It announced changes to the News Feed that might have waited until the start of the f8 developers conference, which begins Thursday.

 

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Who Has the Right Social Media Strategy?

Now for the big question: is Google or Yahoo doing better at social media? Which one has the right social media strategy?

google vs yahoo

Google has become the first Internet company to hit one billion unique visitors in one month.

google vs yahoo chart google vs yahoo bar
This tool will run a search query in the Google and Yahoo search engines and then graphically compare the results. Users can compare the keyword position on each search engine’s results. A line is drawn between Google and Yahoo results for matching URLs. From these results you will notice how each search engine gives different page ranks for different pages by comparing their appearance order.

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